Victoria Franchise Available

Mindz Brainplay is seeking an individual, couple or group to run the Mindz Brainplay franchise in Victoria. WA and NSW are already running.

Basically, Mindz Brainplay uses Electroencephalograph (EEG) headsets to teach about the brain, brain health and the future of  brain-driven technology.  It is educational, entertaining and fun. Public EEG use is new so all training is provided in Victoria. While the concept looks complex, it’s simple to understand and operate.

Who does it suit?
A Mindz Brainplay franchise suits those with an entrepreneurial, education or science background. You may be a teacher with a strong interest in STEM or a great communicator with an interest in the brain, psychology and an innovative business. Good presentation skills are important. Full or part-time is OK.

How much work is involved?
Only ONE franchisee will be licensed in Victoria and the franchisee can work as little or as much as needed.

While schools and AirBnB experiences are dominant and profitable, the successful franchisee can also add other activities that can be successful and profitable for them.

There are two dominant arms to the business:
AirBnB Experiences. When people book accommodation, AirBnB market them with experiences from that city. AirBnB look after all experience bookings and payments yet you set the schedule. The experience lasts 2 x hours and usually takes up to 6 people. Its more fun than educational and is one of the most popular experiences in Sydney. At $65 per person less commission the franchisee makes more than $200 for 2x hours.  See HERE for the Sydney experience.

School incursions. We go into schools and educate about the brain using our headsets. It’s fun and links into syllabus outcome points. It is particularly relevant to the VCAA Psychology and Science Syllabus. It’s extremely popular in NSW and WA schools with most teachers finding us via Facebook or through our relationship with the Australian Science Teachers Association (ASTA). You don’t have to be a teacher yet it helps. A Working with Children Clearance is definitely needed.

There are several minor arms and others can be added by the franchisee:
Private / corporate sessions. Groups or individuals book an ‘experience’ via this website outside of the AirBnB platform.
♦ Teachers’ Professional Development. Mindz is the only entity accredited by a state government to teach teachers how to effectively use an EEG in the classroom for science or focus activities. This accreditation also covers Victoria’s teachers PD. See HERE.
Community events. Festivals, STEM Fairs and even dinner parties can be an additional offering. It’s the choice of the franchisee.

Mindz has already been booked to showcase its concept to schools at the Australian Computer Society’s ‘Big Day In’ at Malvern Public School Melbourne on October 18. This is a great chance for the new franchisee to link with STEM  teachers in Melbourne.

Why are we offering this?
The brain is a surging area of public interest as the popularity of our AirBnB experiences show.  Booksellers now have categories relating specifically to the brain as the public craves to know what makes them tick.  See HERE. A Mindz franchise is timely.

The STEM drive is reaching maturity and teachers are looking for new ways to engage students.  STEM is not all about robotics, arduino and statistics. Medical Science  and Health Technology are REAL areas of work and a future career for students.  Our school visits reinforce this and engage students with practical, real-world science.

We’ve also purchased all remaining Emotiv Epoc Series 1 headsets as a protection against the concept being copied. This ensures that Mindz Brainplay remains the only concept of it’s type in the world.  Financially, it gives us the chance to recoup some money from the purchase of these headsets, our legals and web fees.

What is the cost?
The franchise fee for Victoria is $16,800 + hardware costs of $1,725 = $18,525 + GST and any legals from your end. This includes full training at your location and 1 x free session for a school of your choice. We’ll also do an AirBnB Experience in Melbourne so you can see how it’s run. The royalty structure is $50 per week. However, this begins after three months effectively giving the franchisee 3 x months royalty free to maximise business potential.

What are possible earnings?
The NSW parent franchise is currently operated 1 x day per week with a combined revenue from AirBnB Experiences, schools, corporate etc for 2017-18 financial year etc at $51,000.

Expenses are calculated at 35% of revenue meaning an annual profit of $33k for 1 x day per week or $165k for 5 x days per week. This is for a ONE-PERSON operation. A two-person would generate far more.

Interested but would like to know more? Here’s how.
1. Have a good look through this website to see what Mindz Brainplay is all about.
2. Go to the AirBnB Experiences page for Sydney and see whatA Journey Inside Your Mind’ is all about.
3. Complete the form below. We’ll contact you and provide you with the full Franchise Overview and Draft Franchise Agreement. There’s no obligation.
4. We set up a Skype interview for a Q and A session.
5. If you’d prefer,  EMAIL US with any questions you have and we can then have an informal chat on the phone if required.

Franchise Inquiry Form


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